BIAS DETECTION
Survey Analysis - Gender
We compiled the responses to our gender questions in Venn diagrams to show the similarities and differences in male and female responses.

Most common male-indicative words:
Observations
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Males were more likely to label males with positive words such as “smart,” “hardworking,” and “muscles”.
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Females were more likely to use less flattering words, like “dominant,” “angry,” and “scary.”

Most common female-indicative words:
Observations
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Male respondents were more likely to label the female gender as “nice,” “smart,” and “strong,”
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Female respondents were more likely to label the female gender using a slightly different vocabulary, with words such as “kind,” “intelligent,” and “powerful.”
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Male respondents were more likely to use words regarding physical appearance, like “long hair” and “attractive” to describe females
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Female respondents were more likely to use character trait words, like “passionate,” “independent,” and “creative”.
Takeaways
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Males are more inclined to notice the appearance of females, while females think more about personality and character traits.
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There has been documented evidence of this: men seem inclined to prefer younger, more physically attractive women, while women seem more inclined to focus on the status and wealth of a partner (M. Scheller, et al. "The Role of Vision in the Emergence of Mate Preferences" 3785).
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Media and technology plays a role in this, especially with Gen Z ("the digital generation")
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In media, men are often exposed to messages portraying women as objects of sexual desire, making males more likely to notice the physical appearance of women.
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Women are often exposed to messages expressing admiration for male achievements, making females more likely to think about personality and character traits.
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Society is moving away from these traditional gender stereotypes
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We saw Gen Z use words traditionally associated with males, like “strong” and “powerful,” to describe females too:
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Our Survey:
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208 instances of “strong” and 18 instances of “powerful” used to describe the male gender
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78 instances of “strong” and 25 instances of “powerful” are used to describe the female gender
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Words more traditionally associated with females – such as “doll” and “cook” – appeared only once in our survey responses
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